ANN ARBOR PRIDE
Ann Arbor Pride
As a designer for the incubator Woodward & Willis, I had the honor to create and execute branding for the non-profit Ann Arbor Pride Festival for 2018 & 2019. This opportunity to work with a real-world client while still in school was immeasurably valuable in understanding the culture and practice of design in the workforce. This process began at conception: understanding the identity of the organization and incorporating it into a visual representation in the logo. From there, my team and I built deliverables within the confines of the visual identity we established. Pamphlets, t-shirts, banners and way-finding signage were all work shopped, finalized, and seen to execution at the both festivals in August 2018 and August 2019.