ROCKET HQ PRESENTS:
QUICKEN LOANS / 2019
As a graphic design intern in Quicken Loans Marketing, I spent the summer preparing a pitch for the Chief Marketing Officer. Rocket HQ presents: &NEXT? is a participatory, social media, sponsorship campaign that is seeking to foster meaningful relationships with the up-and-coming generation. These relationships are built through communication, so we are looking to establish a dialogue. It’s an open ended question: you did the thing, and what is next? How can we help you accomplish those dreams that you wish to achieve? This invitational question inspires and challenges our audience to reflect and focus on the things that are most important to them, here, now, in this moment. For a generation that isn’t looking 10, 15 years down the road, but 2, 3 years: we are here to help you accomplish those more immediate goals.