Rocket HQ presents: &NEXT?

CONCEPT

As a graphic design intern in Quicken Loans Marketing, I spent the summer preparing a pitch for the Chief Marketing Officer. "Rocket HQ presents: &NEXT?" is a participatory, social media, sponsorship campaign that seeks to foster meaningful relationships with up-and-coming generations. These relationships are built through communication, so we look to establish a dialogue. It’s an open ended question: you did the thing, and what is next? How can we help you accomplish those dreams that you wish to achieve? This invitational question inspires and challenges our audience to reflect and focus on the things that are most important to them, here, now, in this moment. For a generation that isn’t looking 10, 15 years down the road, but 2, 3 years: we are here to help you accomplish those more immediate goals.