TÌ FÌOR

For this packaging assignment, the name, the product, and the sizes were prearranged. The freedom of creativity came in the execution: the logo design, the color palette, the composition. After my explorations of identities for the given “True Tea,” I decided to pursue a Scottish angle. The name was then translated to Scottish Gaelic: “Tì Fìor.” Paired with an original tartan pattern and a gloomy set of lowly saturated tones, “Tì Fìor” provides a visual exterior that represents what the product truly provides. In this box, to no surprise, is a strong, musky flavored tea, meant to be consumed by they who embody the spirit of a highlander, warming up by the fire.